Video of the Week: 2007 iPhone Announcement

This video of Steve Jobs presenting the very first iPhone in 2007 is one I’ve seen multiple times. I watched it again a week ago.

I’m entertained every time I see it, partly when I remember it’s already been more than a decade since this event, partly when I think about how groundbreaking this technology seemed to be at the time, and mostly by the presentation skills of Steve Jobs and the rest of the team at Apple.

You don’t have to be an Apple user to appreciate this video, nor finish the whole movie-length presentation. But at least check out the first 20 minutes of the video and you’ll see what I mean.

Note especially Jobs’ storytelling and choice of words. (I thought, “touch your music” was simple but brilliant).

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